AWBC Mission & Our Coaching Pillars

Company Mission Statement

Our Mission Statement at Atlanta Women’s Barbell Club is broken up into our Purpose, Vision, and ultimately our Mission:

Purpose: We believe in the capacity that women have to grow themselves mentally and physically.

Vision: We will create a world where women have a deeper belief in themselves and what they are able to accomplish. 


Mission: We provide the opportunity for women to test their physical capabilities through barbell strength training.


Four Coaching Pillars

Our Purpose, Vision, and Mission drive right down into the Atlanta Women’s Barbell Club Coaching Pillars. The Pillars are Attention to Detail, Reliability, Support, & Problem Solving.

  1. Attention to Detail: Simply put, Atlanta Women’s Barbell Club coaches catch the stuff that other coaches miss. We take a holistic approach to technical coaching by considering how problems may be interrelated & making a logical, stepwise progression toward a solution. This looks like prioritizing the most important problem(s) (triaging), being creative about & ready to apply multiple solutions, and looking for where clients can be even 1% better. It’s taking in what is happening at each joint - from the neck to the toes - and considering what may improve efficiency, strength, and control. Attention to detail also means that we are committed to learning constantly; where we don’t have a solution, we look for one! We are not glorified rep counters; we are highly knowledgeable & analytical coaches with a clients-first mentality. 

  2. Reliability: We believe reliability breeds trust within the coach-client relationship. For this reason, AWBC coaches start & end class on timedeliver programming as expected, and are attentive & approachable during class time. We do everything in our power to avoid lateness, unexpectedly canceling classes or no-showing, and avoid engaging in behaviors that may make us seem unavailable or unapproachable. These behaviors include leaving the classroom frequently, being on a phone for matters unrelated to class, eating, or generally being off topic or unfocused.

  3. Support: We come together on the basis of building strength, but embrace that this means something a little different to everyone and we provide a trusting space to explore that in. This is a community where no  matter your skill level or how you identify (race, sexual orientation, political party), we treat everyone with equal respect. Additionally, we believe in the ability of every single person to make a real change in their lives. We trust that we are hearing the truth as the client knows it when they  tell it, we trust them to do the work and hold them accountable, and we trust that members will make the right choices for themselves. This looks like being supportive of members’ goals both inside & outside of lifting, and being willing to be flexible in our approach to make room for those outside goals. It also means we avoid behaviors that detract from an attitude of support, such as: gossiping, sharing a client’s personal information, or passing judgment on a client’s choices.

  4. Problem Solving: We are open to finding cooperative solutions to training obstacles. When a cue doesn’t work, we keep trying until we find one that does. When a client struggles with compliance, we look for solutions to help them consistently make it to training. When a client wants to pursue goals outside of strength training, we brainstorm ways to make sure their strength training is supportive of that. When a client presents a problem, we keep our minds open & lead with curiosity. We ask questions and work with clients to find solutions that actually stick instead of applying blanket advice. We are not perfectionistic authority figures to impress; we are coaches and guides who can help clients make choices in support of their goals and support them even when they slip up.